Analysis
GLP-1 food: start with what people actually eat
Your formula can hit its protein target while the product misses the eating occasion. Here is the question I would put at the top of the brief.
Useful for: R&D & InnovationWhat people buy is only part of the story. Explore the evidence about purchases, eating and product use, then build a question you can test.
Read what the purchase study measured, then choose the missing evidence your product brief needs. Purchases, intake and health outcomes answer different questions.
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