Analysis
GLP-1 food: start with what people actually eat
Your formula can hit its protein target while the product misses the eating occasion. Here is the question I would put at the top of the brief.
Your formula can hit its protein target while the product misses the eating occasion. Here is the question I would put at the top of the brief.
A practical guide to taste, texture, consumer language and repeat-purchase evidence. See which claims each kind of evidence can support.